Answer a few questions about your product — margin, competition, demand, and logistics — to get a clear viability score. Designed to help you quickly filter product ideas before committing time or money.

Cost Structure

Product cost (sourcing)What you pay to source or manufacture one unit of your product.?

Shipping costWhat you pay per order to ship it to the customer.?

Ad spend per unitAverage ad cost to generate a single sale.? Optional

Fees & Returns

Processing feePercentage your payment processor charges per transaction.?

Fixed feeFlat per-transaction fee charged on top of the percentage rate.?

Platform feePercentage your selling platform (e.g. Shopify, Amazon) takes per sale.?

Refund ratePercentage of orders that result in a refund or return.?

Revenue & Volume

Selling priceThe price the customer pays for your product.?

Estimated monthly ordersHow many orders you expect to fulfill per month.?

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Enter your numbers
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Quick Tips

Aim for at least a 4x markup — anything below 3x rarely survives ad costs. At 3x, your gross margin is 67% — which sounds great until you add CAC, shipping, and refunds.

A product viable without ads is always more resilient. If the numbers only work with a specific ROAS, you're one algorithm change away from losing your margins. Organic viability is your safety net.

High refund rates kill otherwise profitable products. Research category-average return rates before committing — a 20% refund rate on a 30% margin product means you're often losing money on returns.

Don't forget shipping weight and dimensions. A product that looks profitable at $8 COGS can become unviable once dimensional weight pricing adds $6–12 in shipping costs.

Product Viability Calculator

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