Paste in your ad campaign numbers to instantly decode your ROAS, CPC, CTR, and cost per conversion. Useful for quickly evaluating whether a campaign is worth scaling or cutting.

Campaign Data

Total ad spendTotal amount spent on ads during the period.?

ImpressionsNumber of times your ad was displayed to users.?

ClicksNumber of times someone clicked on your ad.?

Optional Data

ConversionsNumber of purchases or desired actions completed from the ad.? Optional

Revenue from adsTotal revenue attributed to the ad campaign.? Optional

◎

Enter your numbers
to see results

Quick Tips

A CTR above 2% is strong for ecom Facebook ads. Industry average is around 0.9% — if you're below 1%, focus on creative before touching targeting or budget.

CPM varies wildly by audience — cold traffic is always more expensive. Retargeting audiences typically have 3–5x lower CPM than cold prospecting, which is why warm audiences convert more efficiently.

ROAS alone is misleading without knowing your break-even ROAS. A 3x ROAS sounds great — but if your margins are thin, break-even might be 4x. Always anchor ROAS to your actual cost structure.

CPC matters less than CPA — cheap clicks that don't convert are worthless. A $0.20 CPC with a 0.5% conversion rate is worse than a $2.00 CPC with a 5% conversion rate.

Ad Metrics Calculator

Get notified when we add new calculators

Thank you!