Enter your total ad spend and number of new customers acquired to calculate your customer acquisition cost. Compare against your average order value and margin to see if your campaigns are actually profitable.

Acquisition Costs

Total ad spendTotal amount spent on ads during the measurement period.?

Customers acquiredNumber of new paying customers gained during the period.?

Additional Costs Optional

Tools / softwareMonthly cost of marketing tools, analytics platforms, and software.?

Agency / freelancerFees paid to outside agencies or freelancers for marketing work.?

Revenue

Selling priceThe revenue you earn per customer order.?

Product cost + shippingYour combined cost of goods and outbound shipping per order.? Optional

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Enter your numbers
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Quick Tips

A healthy LTV:CAC ratio is 3:1 or higher. Below 2:1 you're spending too much to acquire customers relative to what they're worth.

If CAC exceeds profit per order, you need either better ads or higher prices. No amount of scaling fixes a negative unit economics problem.

Don't forget tools and software. Shopify, email platforms, analytics tools, and ad management software are all acquisition costs — include them when calculating true CAC.

CAC naturally drops over time as brand awareness grows and organic/word-of-mouth kicks in. Early CAC is often higher — don't panic if it looks bad in month one.

CAC Calculator

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