Start with your target profit margin and work backwards to find the minimum viable selling price. Accounts for COGS, shipping, payment fees, and platform fees so your pricing is grounded in real numbers.

Cost Structure

Product cost (COGS)What you pay to make or buy one unit, before any fees.?

Shipping costWhat you pay per order to ship it to the customer.?

Fees

Processing feePercentage your payment processor charges per transaction.?

Fixed feeFlat per-transaction fee charged on top of the percentage rate.?

Platform feePercentage your selling platform (e.g. Shopify, Amazon) takes per sale.?

Target

Desired profit marginThe net margin percentage you want to achieve after all costs.?

Ad spend per unit Optional

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Enter your costs
to see the recommended price

Quick Tips

Never price based on competitor prices alone — your costs may be very different. A competitor with a warehouse deal or higher order volume can profitably undercut you at a price that would bankrupt you.

The premium price option is often more profitable at lower volume. Selling 200 units at a 45% margin can beat selling 500 units at 20% — and with far less operational complexity.

Price anchoring works. Showing a higher "original" price alongside your selling price increases perceived value and conversion rate, even when both prices are yours.

Factor in ad spend before setting price, not after. If you plan to run paid ads, your break-even price must include CAC — otherwise you'll set a price that only works organically.

Product Pricing Calculator

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