Know exactly what it costs to acquire each customer
Acquisition Costs
$
Additional Costs Optional
$
$
Revenue
$
$
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Enter your numbers to see results
CAC
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Cost per customer
Profit after CAC
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Per customer
CAC as % of price
Share of revenue spent on acquisition
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Cost Breakdown
Selling price—
Ad spend per customer—
Tools / software per customer—
Agency / freelancer per customer—
Product cost + shipping—
Quick Tips
A healthy LTV:CAC ratio is 3:1 or higher. Below 2:1 you're spending too much to acquire customers relative to what they're worth.
If CAC exceeds profit per order, you need either better ads or higher prices. No amount of scaling fixes a negative unit economics problem.
Don't forget tools and software. Shopify, email platforms, analytics tools, and ad management software are all acquisition costs — include them when calculating true CAC.
CAC naturally drops over time as brand awareness grows and organic/word-of-mouth kicks in. Early CAC is often higher — don't panic if it looks bad in month one.